REAL ESTATE STAGING SOLUTIONS

REAL ESTATE STAGING SOLUTIONS

People often ask, “What exactly is staging?”

“How does it help?” When you get ready to place a home on the market it becomes a product. Similar to the items on the shelves of your local store, each product has features and benefits, pluses and minuses, as well as competition. To compete in the marketplace, a product must be priced correctly and packaged better than competing products. Houses are no different.

Buying decisions are made with a blink of an eye and driven by emotion. These quick moments are screen views through the computer, on-site curb appeal, and the initial smell in the home.

Staging (n.)

1. Is the process of preparing your property for sale by setting the scene through the house to create immediate buyer interest in your property.

2. Proven way to increase the chances of your property selling in a timely manner and for more money.

University of Rochester School of Medicine Published a study based on brain activity revealing that emotions are inextricably a part of the decision making process. It continues by stating that, if in fact, “you eliminate the emotional guiding factors, it is impossible for people to make decisions in daily life.”

University of Florida Conducted a study on emotions and their effects on the buying process, headlined that “Americans are more likely to let their emotions do the buying.” The study contends that “emotions were nearly twice as important as knowledge in buying decisions.” The study pointed out that “marketers should focus more on understanding how to connect with their audiences on an emotional level as well as an intellectual level.”

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